TikTok’s Knack for Connecting Followers With Songs & Manufacturers Examined in New Research
The examine additionally notes that TikTok customers usually have “heard it on TikTok” moments of their day-to-day lives: 72% of customers agree that they affiliate sure songs with TikTok.
The examine additionally sheds some mild on greatest practices for manufacturers seeking to join with TikTok customers by music. When manufacturers characteristic songs which can be widespread on TikTok, 68% of customers say they keep in mind the model higher; 58% say they really feel a stronger connection to the model; 58% say they’re extra prone to speak in regards to the model or share the advert; and 62% say they’re curious to study in regards to the model.
In all, the examine supplies knowledge to substantiate issues the music trade anecdotally already is aware of. However this alone is effective, serving to join the dots of how songs journey by and past TikTok.
“TikTok has grow to be an integral a part of music discovery, connecting artists to their followers and introducing manufacturers to each nook of the neighborhood,” TikTok international head of music Ole Obermann stated in a press assertion. “TikTok is the house for music tendencies that permeate the trade, charts, and tradition. From rising artists to small enterprise house owners, the analysis from MRC Knowledge reinforces that by associating with the proper music or sound on TikTok, creators, artists and companies alike can see a serious affect.”
Learn the total outcomes of the examine, which additionally consists of insights about TikTok’s affect on cultural actions, right here.