Eliah Seton to hitch SoundCloud in a senior position?

2021 was already a large twelve months for SoundCloud [319 articles]”>SoundCloud. It’s prone to be about to get loads greater.

Change sources are telling MBW that Eliah Seton [1 article]”>Eliah Seton, the extensively revered Warner Tune Neighborhood [1,649 articles]”>Warner Tune Neighborhood prone, is ready to enroll within the streaming tune supplier in a senior trustworthy.

If ethical, Seton’s hiring might be every other important coup for hint unique SoundCloud CEO, Michael Weissman, following the beginning of the supplier’s “fan-powered” royalty model earlier this month, and the appointment of Troy Carter to SoundCloud’s board in February.

Seton’s departure from WMG was confirmed by the foremost tune agency earlier this present day (April 7). In a assertion, Seton eminent that he might be “sharing my subsequent chapter with all folks very quickly”.

New York-based largely completely Seton spent over a decade at Warner Tune Neighborhood, important the agency’s world impartial providers division, ADA Worldwide, for the earlier six years.

As such, Seton has enviable relationships with the world impartial neighborhood – each labels and artists – which may clearly be considered a power by indie-centered SoundCloud.

Having obtained artist providers agency Repost Group in 2019, this present day SoundCloud has a straight away monetized (distribution and/or providers) relationship with spherical 100,000 indie artists worldwide.

The aptitude rent of Seton raises the quiz of how formidable this phase of SoundCloud’s trade may nicely become, and even whether or not the agency may nicely get a play for extra relate relationships with impartial labels in future.

Throughout the period in-between, Seton has spectacular M&A expertise, having carried out a key trustworthy in WMG’s strategic acquisitions the world over in areas equal to China and Japanese Europe.

SoundCloud actually has capital to make investments in M&A, following a $75m funding from SiriusXM [176 articles]”>SiriusXM closing twelve months.


From 2019 until this month, Eliah Seton held the area of President of Unbiased Tune & Creator Providers and merchandise for Warner Tune Neighborhood worldwide, encompassing ADA.

In 2017, he oversaw the re-birth of WMG’s iconic Asylum Data as a model unique model specializing in streaming and providing uniquely versatile recording offers to unique and rising artists.

As of November 2020, some 12 million creators (together with musicians, DJs, podcasters and tons others.) had been being heard on SoundCloud each month.Tune Change Worldwide

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