Avianca appoints CellPoint Digital for formidable fee orchestration venture

MIAMI, March 31, 2021 /PRNewswire-HISPANIC PR WIRE/ — Avianca, the oldest enterprise airline inside the sector, has partnered with CellPoint Digital to reinforce purchaser expertise when purchasing services and products and optimising funds throughout their full world operation. This fee orchestration venture is considered one of primarily probably the most formidable undertaken by an airline so a great distance and also will care for the dispute complexities of fee in Latin The USA.

The make the most of of its main Elope Payment Orchestration Platform (POP), CellPoint Digital will assemble and house up a assorted fee eco-machine for Avianca to ease our prospects’ fee route of and simplify inner processes. Over 5 Payment Supplier Suppliers, 40+ acquirers, and over 40+ fee options will greater than probably be totally built-in, taking into account frictionless funds worldwide. Elope will allow Avianca to deploy 25+ restful fee options, together with world e-wallets with Latin American-particular selections plus restful European alternate options to provide our prospects a type of alternate options.

Elope’s roll-out will change an entire lot of contemporary fee options with a single platform, radically accelerating the time to marketplace for mark spanking restful acquirers and fee options and automating key support-cease processes equal to refund and reconciliation. All transactions are dynamically routed to connect mark and confirm the bottom rejection price. Failed or refused transactions are robotically retried by way of an totally different path to maximise acceptance charges.  

Alvaro Rosales, Payment Strategies Supervisor at Avianca Holdings, says: “Providing to our prospects their hottest fee method in a beautiful and agile method is extreme for an sincere purchasing expertise and in addition having a predominant have an effect on on our costs. It’s a self-discipline for a worldwide airline to create the eco-machine obligatory to optimise funds, particularly with the fluctuate of native necessities for Latin The USA. As a result of this reality, we obligatory an independent and agnostic fee orchestrator to route of, optimise and automate all our funds by way of all our channels. CellPoint Digital’s developed Payment Orchestration Platform will allow us to reinforce the purchasing expertise for our prospects and injury our fee plot, enhance our fee acceptance price and slice our frequent fee costs.”   

As a result of the Payment Orchestration Platform will greater than probably be deployed throughout all digital channels, together with B2C (on-line web page, cell app, chatbot), B2B, distributors and mature channels (name centre, airport or metropolis label workplaces), Avianca prospects will earnings from a hard and fast and enhanced fee expertise whichever channel they make the most of. They are going to be invited to retailer their playing cards for future funds and regain pleasure from a model restful stage of flexibility: to pay of their foreign exchange of alternative, to pay with vouchers or miles, to smash up funds between an entire lot of options, to pay in installments or to pay by merely clicking a weblink.

“We’re comfortable to associate with Avianca, a flagship airline that has executed longevity by way of innovation and is now trailblazing inside the affirm of fee orchestration. We piece their imaginative and prescient that optimising funds will originate a predominant distinction to sooner restoration whereas delivering a assorted earnings well into the foreseeable future,” says Kristian Gjerding, CEO of CellPoint Digital. “In such though-provoking instances, an airline can’t personal satisfactory cash to lose a purchaser as a result of their fee did not battle by way of or they didn’t safe their hottest fee method. Decreasing depraved-border transactions affords a colossal alternative for world airways to connect costs. Alternatively, integrating just a few fee alternate options brings scheme extra complexity, and right here is the construct Elope will help Avianca: one scheme or the opposite making it more straightforward to function a way extra complicated fee eco-machine.”

For extra recordsdata about CellPoint Digital’s partnership with Avianca or to interview Kristian Gjerding, CEO of CellPoint Digital, please contact Becky Gross sales at [email protected].

About CellPoint Digital

We originate funds more straightforward™ for airways, commute companies and different world retailers and their prospects.

CellPoint Digital is every a fintech and a traveltech firm. We offer extremely environment friendly fee and digital commerce options that allow retailers to simplify their packages, unify their purchaser expertise and enhance their digital transactions throughout internet sites, cell apps and different channels. CellPoint Digital affords two omni-channel modular platforms. Elope is a assorted Payment Orchestration Platform that optimises all digital fee transactions, from playing cards or totally different fee options, and accelerates the deployment of restful fee alternate options. Voyage is a full digital platform that masters the whole purchaser product sales cycle (Promote, Promote, Pay, Help). CellPoint Digital has workplaces in Copenhagen, Dallas, Dubai, London, Miami, Pune and Singapore. Go to to check extra.

About Avianca Airways

Avianca is the enterprise mark regrouping freight, passenger and cargo airways. Avianca has been flying uninterrupted for 100 years. With a quickly of 158 airplane, Avianca serves 76 locations in 27 worldwide places for the size of the Americas and Europe. Avianca transported 30 million passengers in 2019 and executed US$4.6 billion revenues. Avianca is part of the Broad set up Alliance community and affords a number one LifeMiles™ loyalty programme. Be taught extra on 

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